Affirming your grand Business idea in less than 60 minutes utilising the Landing Page Hack. A simple yet effective method of testing the waters.
The Hack:
Although coming up with a new business idea is super exciting; it’s important not to get carried away in the beginning. To ensure your business gets off to a flying start, you’ve got to take it to the people that matter — your customers. There’s no better critic than the people you want to buy into your business, and listening and learning from their opinions will be invaluable to you. Thanks to having the internet at your fingertips and the creation of landing pages, it’s easier than ever to find out what potential customers think of your business. Lucky you.
This hack we’re about to share with you will require you to develop some thick skin, and quickly, but we promise it’ll be worth it. We want to share how to effectively launch a landing page that enables you to test your product concept, collect email addresses and gain customer feedback. Sounds great (and a little scary), right? The fantastic thing about landing pages is that they allow you to send customers to your website, ask for their opinions and collect their email addresses. If you’re feeling adventurous and relatively flush, you can buy a little bit of traffic to test your page in front of real-life customers, not just your adoring Grandma.
What to use:
We’d like to think of ourselves as experts, so we recommend signing up for a 14-day free trial with Unbounce.
Time to Hack it:
- Time to get serious. Jot down your target market, features, value proposition and round up all the creative resources you’ll need. This includes photos, videos, copywriting and animation. If you’re struggling for imagery, try websites such as Adobe Stock Photos or Unsplash, for thousands of stunning images you can use for free.
- Now it’s time to set up your free account with Unbounce.
- Choose a template that aligns with your goals for your website. For example, if your primary goal is to generate leads from your landing page, select a template with a lead generation form on the homepage, above the fold. If none of the models available on Unbounce tickles your fancy, head over to Creative Market, where you can browse through hundreds of templates until you find what works for you.
- Bring your landing page to life! Unbounce allows you to customize your landing page as much or as little as you like, by simply dragging and dropping. It might seem a bit overwhelming at first, but don’t worry, once you’ve finished your first template, you’ll be able to do your next one in your sleep.
- It’s all about the name. Buy a strong website domain and ask them to forward the domain (masking included) to your landing page link. Now your landing page will look like your homepage and not a subdomain of Unbounce.
- Last but not least, it’s time to start sending traffic your way! Get your ruler out because you’ll be doing a lot of measuring. Although it might sound like a lot, you’ll need to measure click-through rates and conversion rates from each traffic source. Trust us when we say it’ll come in handy a little later on.
Up your game:
Remember, practice makes perfect. Once you’ve played around with your first landing page, pause and rebuild. Second time around tweak a few variables, whether that be a fun new layout or a different value proposition. Now send half of your traffic to one version, and the other half to another to discover which one performs better and results in more conversions!