As a digital marketing agency, we’re always thinking about which social media marketing platforms will work best for your business. We consider where it’s worth investing your time, energy and money.
Each digital platform has its benefits, and some are growing in popularity faster than others. If you’re not active online, it can be hard to know how to navigate the world of social media marketing.
That’s where we come in! In this blog, we’ll give you a general overview of what each platform is suitable for. Having a clearer idea of each platform will help you understand what you may (or may not) need.
Is Instagram Marketing Worth It?
Instagram grew from being a simple, single photo-sharing app to a huge social platform with a wide variety of uses. It currently has over 3 billion users, with a blend of individual, business and creator account types.
If your business has the potential to share visually appealing, engaging and interesting content, Instagram content creation is definitely worthwhile.
With a forward-thinking strategy, your content can reach your local target market, as well as a global audience. The app provides a space for carousels, reels and stories – as well as options for communicating with your customers. In particular, ‘Broadcast Channels’ and the option to stream Live are great for community engagement.
Is Facebook Still Useful for Social Media Marketing?
While other social media marketing platforms are becoming more popular, Facebook is still the largest, with over 3.07 billion users.
Some notable features of Facebook that other platforms don’t have offer opportunities for building communities. With ‘Facebook Groups,’ and by starting conversations on your page, you’ll have a customisable platform to target a local audience.
Facebook is also great for targeted, paid ad campaigns. With such a wide audience, paid advertising can go a long way.
If you’re already making the most out of Instagram, it’s worth posting to Facebook as well. With Meta, the platform is seamlessly connected to Instagram with a powerful, convenient back-end.
Can Businesses Make Money from TikTok?
With over 1.6 million global users, TikTok is continuously growing. It used to be a platform for video trends, but is now a place for entertaining, engaging, and informative content. With this development, it has become a valuable part of the social media marketing space.
TikTok has also changed the game when it comes to going ‘viral’ online. With the ability to reach vast numbers of viewers, it provides an abundance of opportunities to have your content noticed. Content creators have successfully gained large followings and even built businesses by using TikTok.
If your business has the potential to create attention-grabbing video content, we may suggest making the most out of TikTok.
Is LinkedIn Suitable for Promoting Your Business?
As a professional networking platform, LinkedIn lets you share content that promotes your business and build a community.
B2B networking is one of the primary purposes of LinkedIn, allowing you to build new relationships. With the opportunity to post text, images and videos, you have a variety of options to express your brand’s image.
LinkedIn also allows you to create newsletters, which helps to keep your network up-to-date – and entertained.
If you want to interact with other professionals, LinkedIn could be a suitable platform for you.
Still Feeling Unsure About Social Media Marketing? Let Us Help! | 1st Option Digital: London Digital Marketing Agency
Doing some research online can help. However, if you’re serious about digitally marketing your business, it helps to talk to experts in the field.
Based in London, 1st Option Digital is a digital marketing agency with a creative, dynamic and innovative team.
Closely considering your business’s needs, image and goals, we’ll develop effective strategies to help you flourish in the digital space. We can discuss which digital and social media marketing platforms are beneficial to focus on.
When you’re ready to have a chat about what we can do for you, please get in touch!
