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A compilation of butter yellow things as a collage. It includes a mug, butter, lemons, and a woman in butter yellow jumper grooving to music

2025 Mid-year Trends: From Labubu Dolls to the AI Revolution!

It’s July already, and we’re halfway through 2025 (time flies!). We’ve seen countless trends come and go in fashion, tech

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A donut with 4 colours of glaze, each equal part representing the gen z marketing loop, inspiration, exploration, community, and loyalty.

How Gen Z is Challenging the Century-old Marketing Funnel

You know the good ol’ marketing funnel? The 100-year-old conventional method with four stages to market. Guess what, Gen Z has broken it…

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a drawing of the outline of a head with butterflies around it

Is Mental Burnout Causing Your Creative Block?

Do you consider yourself a creative person? (Spoiler alert: We believe everyone is!) Whether you work in a creative field

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a pink background with pops of cans lined with different flavours of poppi

Beyond Colours and Font… Does Your Brand Image Convey A Story?

While marketing campaigns require strategy and curated planning, trends usually pick up when the brands narrate an authentic story that captures emotions, making it go “viral”. With more and more brands hopping on marketing trends, these three brands…

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A landscape collage of three images that showcases Rhode’s sensory marketing. The first image is a lip balm dripping from shimmered lips, the second image is the lip balm placed on an iced cinnamon bun placed on a white Gustaf Westman plate, and the last image is a woman in a fur coat eating that cinnamon bun.

Marketing Trends that Everyone Wants to Get Onboard With 

Everything from experiential pop-up activations to viral cafes and the unmissable sensory marketing trends! While marketing trends change with the

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The meme of the guy checking out a girl in front of his girlfriend but in Studio Ghibli style.

AI Image Generation, Fantastic Friend or Foe?

The internet is changing. With new technologies emerging daily it’s becoming harder to keep up, especially knowing friends and foes when it comes to AI… Especially AI image generation. 

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A donut with 4 colours of glaze, each equal part representing the gen z marketing loop, inspiration, exploration, community, and loyalty.

How Gen Z is Challenging the Century-old Marketing Funnel

You know the good ol’ marketing funnel? The 100-year-old conventional method with four stages to market. Guess what, Gen Z has broken it…

Read More
a pink background with pops of cans lined with different flavours of poppi

Beyond Colours and Font… Does Your Brand Image Convey A Story?

While marketing campaigns require strategy and curated planning, trends usually pick up when the brands narrate an authentic story that captures emotions, making it go “viral”. With more and more brands hopping on marketing trends, these three brands…

Read More
A landscape collage of three images that showcases Rhode’s sensory marketing. The first image is a lip balm dripping from shimmered lips, the second image is the lip balm placed on an iced cinnamon bun placed on a white Gustaf Westman plate, and the last image is a woman in a fur coat eating that cinnamon bun.

Marketing Trends that Everyone Wants to Get Onboard With 

Everything from experiential pop-up activations to viral cafes and the unmissable sensory marketing trends! While marketing trends change with the

Read More
Choosing the Right Digital Marketing Agency starts with having a good conversation

Choosing the Right Digital Marketing Agency

Do you think you might need some Digital Marketing? So, you’ve come to the point where you think it might

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a birds-eye view of a wooden table with a plant, a mug of tea with the tea bag still in, an iPhone and a newspaper.

Is an email newsletter the right thing for your business?

In this day and age, we’re spoilt for choice with ways to market a business, and naturally some methods will be more successful than others. Today we’re talking about Email Newsletters.

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A neon sign with the Instagram heart logo. The sign shows the number zero next to the heart in blue neon, this shows where your likes are coming from.

Where are your likes coming from?

It’s easy to get caught up watching your post likes increase without asking yourself ‘why is that happening’? You may

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Terracotta brick building on the Italian cliffside. Stairs lead up the back of the building to a runway for a fashion show.

Magic Marketing Campaigns

Have you ever seen brand’s marketing campaigns and thought… Wow – these are really magic marketing campaigns?! We certainly have

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An open laptop and an iPad with a keyboard attachment sit on top of a wooden desk. A notepad is sprawled across the front of the desk. The picture shows that to know the most recent Instagram updates you should always be watching out for new news on different devices.

Instagram updates you need to know: September!

This September we’ve had some key metric changes to Instagram, including a major new way of measuring engagement, an update to reels captions and improvements to getting your content to reach non followers.

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Sending out regular newsletters is one of the best forms of marketing for any business. The newsletters we create for 1st Option Locations are graphics-led, showcasing the latest properties for hire as well as the social media highlights

Why Newsletters are an Important Marketing Tool

Anybody that’s in business or offering some kind of service is likely to have come to the realisation at one time or another that marketing to your prospective client base should be pretty high up on your list of things to do…

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1st Option Digital are responsible for all design and development work on the 1st Option Locations website. This site is continually updated and optimised and utilises the latest technologies

The Importance of having a good website

Pretty much every service we use, such as booking holidays, health and beauty appointments, watching TV, listening to music, social interaction and even buying cars, can all be done online…

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