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A donut with 4 colours of glaze, each equal part representing the gen z marketing loop, inspiration, exploration, community, and loyalty.

How Gen Z is Challenging the Century-old Marketing Funnel

You know the good ol’ marketing funnel? The 100-year-old conventional method with four stages to market. Guess what, Gen Z has broken it…

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a drawing of the outline of a head with butterflies around it

Is Mental Burnout Causing Your Creative Block?

Do you consider yourself a creative person? (Spoiler alert: We believe everyone is!) Whether you work in a creative field

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a pink background with pops of cans lined with different flavours of poppi

Beyond Colours and Font… Does Your Brand Image Convey A Story?

While marketing campaigns require strategy and curated planning, trends usually pick up when the brands narrate an authentic story that captures emotions, making it go “viral”. With more and more brands hopping on marketing trends, these three brands…

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A landscape collage of three images that showcases Rhode’s sensory marketing. The first image is a lip balm dripping from shimmered lips, the second image is the lip balm placed on an iced cinnamon bun placed on a white Gustaf Westman plate, and the last image is a woman in a fur coat eating that cinnamon bun.

Marketing Trends that Everyone Wants to Get Onboard With 

Everything from experiential pop-up activations to viral cafes and the unmissable sensory marketing trends! While marketing trends change with the

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The meme of the guy checking out a girl in front of his girlfriend but in Studio Ghibli style.

AI Image Generation, Fantastic Friend or Foe?

The internet is changing. With new technologies emerging daily it’s becoming harder to keep up, especially knowing friends and foes when it comes to AI… Especially AI image generation. 

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Bluesky Logo.

Bluesky vs X: The Battle for a Better Social Media Experience

Social media is constantly evolving, and two platforms are currently vying for the top spot: Bluesky vs X (formerly Twitter).

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iPhone screen displaying social media icons, Facebook, Instagram, Twitter, Pinterest and Linkedin

Instagram updates this October

This October we saw a couple of new exciting Instagram updates! This blog will take you through our top Instagram

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Two paint rollers on parquet flooring. One covered in green paint and one in cream. They show the ability to redesign better in Instagram with its latest update.

Insane Instagram updates this November!

This November, Instagram kept things simple with a few key updates to the feed and our profiles. This blog will take you through our top Instagram updates this November.

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Question mark symbol drawn onto a foggy window with green poking through. Circular droplets of water are around the question mark. Asking the question, what makes viral content viral?

What makes viral content viral?

It’s a great question – what makes viral content viral? With video posts making up a large portion of the

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Scrabble tiles on a wooden clipboard set against a pink background. The tiles spell out 'any ideas?'. Asking the question if anyone has any ideas about why TikTok could become the new Google.

Is TikTok the new Google?

An exploration of TikTok’s ascent as a leading search engine and strategies for optimising your content for TikTok search engine optimisation.

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Hand held up, lit by neon pink and purple light against a navy gradient backdrop.

Social Media myths debunked!

In this blog, we’ll debunk five common myths about social media, helping you avoid common pitfalls based on misconceptions.

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A neon sign with the Instagram heart logo. The sign shows the number zero next to the heart in blue neon, this shows where your likes are coming from.

Where are your likes coming from?

It’s easy to get caught up watching your post likes increase without asking yourself ‘why is that happening’? You may

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An office desk set up. The desk is a light wood and a MacBook, pencil pot, mug, lamp and notepad feature. Settle into you desk for your monthly round up of social media content.

Instagram updates you need to know: August!

This August we’ve had some key visual changes to Instagram, including a major grid update, an update to the carousel capabilities and improvements to insights. 

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Glow sign with '#Social table is this way', showing that social media experts deserve a seat at the table and Instagram updates are valuable information.

Instagram updates you need to know: July!

Another month, another update, this month includes changes to the algorithm, direct messaging and audio.

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The word 'new' spelt out in bracelet beads in neon colours. The word can be seen through a magnifying glass against a yellow background. Showing new updates to Instagram.

Instagram updates you need to know: June!

Staying up to date with the latest Instagram updates can feel like a full time job! So we’ve done the work for you, here are all of the key changes straight from the horse’s mouth…

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