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What Social Media Marketing Platforms Does Your Business Need?

Social media marketing has multiple benefits – but which platforms are best for your business? Let us help you decide.

Relatable Marketing Campaigns of the month | September Brands

Relatable marketing is a strategy that focuses on creating content and experiences that feel familiar to audiences. The idea is

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Editorial Storytelling as a Brand Strategy is on the Rise

Editorial storytelling is becoming a core strategy; brands are no longer defined by image and identity alone. The way they

Three Brand Campaigns This Month That Mastered Sensory Marketing

This month, we noticed more brands adopting sensory marketing strategies in their campaigns, but with a unique twist. While it

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The Unhinged Social Media Era: What Makes Stand-Out Content in 2025?

The year is 2025. Instagram’s square grid is nowhere to be seen. Well, those well-curated feeds are no longer a

Why Rage-baiting is Rising as a Growth Strategy Among Content Creators?

Has something on the internet triggered you to the point that it evoked a strong sense of rage? Did you

Scrabble tiles on a wooden clipboard set against a pink background. The tiles spell out 'any ideas?'. Asking the question if anyone has any ideas about why TikTok could become the new Google.

Is TikTok the new Google?

An exploration of TikTok’s ascent as a leading search engine and strategies for optimising your content for TikTok search engine optimisation.

Where are your likes coming from?

It’s easy to get caught up watching your post likes increase without asking yourself ‘why is that happening’? You may

An open laptop and an iPad with a keyboard attachment sit on top of a wooden desk. A notepad is sprawled across the front of the desk. The picture shows that to know the most recent Instagram updates you should always be watching out for new news on different devices.

Instagram updates you need to know: September!

This September we’ve had some key metric changes to Instagram, including a major new way of measuring engagement, an update to reels captions and improvements to getting your content to reach non followers.

An office desk set up. The desk is a light wood and a MacBook, pencil pot, mug, lamp and notepad feature. Settle into you desk for your monthly round up of social media content.

Instagram updates you need to know: August!

This August we’ve had some key visual changes to Instagram, including a major grid update, an update to the carousel capabilities and improvements to insights.