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Relatable Marketing Campaigns of the month | September Brands

Relatable marketing is a strategy that focuses on creating content and experiences that feel familiar to audiences. The idea is

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A photo of Anna Wintour, Vogue's Editor-in-chief of 37 years

Editorial Storytelling as a Brand Strategy is on the Rise

Editorial storytelling is becoming a core strategy; brands are no longer defined by image and identity alone. The way they

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a box of krispy kreme doughnuts besign a Crocs clog with doughnuts charms for a sensory marketing collab

Three Brand Campaigns This Month That Mastered Sensory Marketing

This month, we noticed more brands adopting sensory marketing strategies in their campaigns, but with a unique twist. While it

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a laptop open with schedule written on a calendar planner, stationary, tea and sweet treats surround it. This is set on a pastel pink table.

The Unhinged Social Media Era: What Makes Stand-Out Content in 2025?

The year is 2025. Instagram’s square grid is nowhere to be seen. Well, those well-curated feeds are no longer a

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Why Rage-baiting is Rising as a Growth Strategy Among Content Creators?

Has something on the internet triggered you to the point that it evoked a strong sense of rage? Did you

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A compilation of butter yellow things as a collage. It includes a mug, butter, lemons, and a woman in butter yellow jumper grooving to music

2025 Mid-year Trends: From Labubu Dolls to the AI Revolution!

It’s July already, and we’re halfway through 2025 (time flies!). We’ve seen countless trends come and go in fashion, tech

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Mini orange pumpkins stacked on top of each other.

Top 5 films to watch this spooky season!

As the trees turn beautiful shades of orange, autumn nears and scarfs come out one holiday comes to mind…Halloween. We

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