Social media is a powerful tool that nearly every brand is using to drive growth. In this blog, we’ll debunk five common myths about social media, helping you avoid common pitfalls based on misconceptions.
Myth Number 1: You need to be on every platform…
Not all platforms are suitable for every business. It’s essential to devote time and resources only to the platforms that best suit your audience and marketing tactics. Whilst it can seem like a good idea to have a presence on every possible social media platform, spreading yourself too thin can lead to wasted effort and little returns. Instead of trying to keep up profiles on each site, focus on the ones where your target audience is most active!
Myth Number 2: LinkedIn is only for B2B companies…
This myth originates from LinkedIn’s status as a professional social media platform, mainly used by job seekers and hiring managers; yet, it does offer possibilities for B2B and B2C companies looking to establish contact with prospective clients. With LinkedIn Pages businesses can show off their products, services and company culture whilst engaging with a highly targeted pool of professionals.
Myth Number 3: There’s a universal prime time to post on every platform…
Audience activity on each social media platform varies, which means posting times vary too! Whilst some speculate and suggest optimal times for posting on various platforms from their audience’s behaviour, it is important to take this with a pinch of salt; make sure you follow your own audiences’ analytics to see your prime time to post on every social platform.
Myth Number 4: Posting frequently means better results…
Posting daily might seem like an effective way to boost engagement, but it’s not always the case. The key is to find a balance between posting frequently and content quality. Posting too much can lead to your audience growing bored or unfollowing if your content isn’t valuable. Focus on creating high-quality content that resonates with your target audience rather than just
posting frequently.
Myth Number 5: Viral content is the main goal…
Viral success does seem like a dream come true for most marketers and it is a great goal, however, it should not be your primary goal when creating content for social media. Creating sharable valuable content that resonates with your audience is the end game and will create lasting connections with followers.
Thank-you for reading, we hope you’re feeling better now we’ve debunked these myths for you! Let us know if we’ve missed any or if you have any social media myths you’ve recently debunked!
