In this day and age, we’re spoilt for choice with ways to market a business, and naturally some methods will be more successful than others. Today we’re talking about Email Newsletters.
Unlike social media, where algorithms dictate who sees your content, email newsletters give you a direct line to the customer, sounds great right? Sign me up! When done well they provide good bang for your buck in ROI terms. But is it right for your business?
Newsletters work best for businesses that rely on customer loyalty, repeat business and engagement. For example, retail clients often invest in email marketing to promote offers, new collections and sales. Charities also rely heavily on newsletters to encourage donations and provide impact updates. They can be a valuable tool for many businesses, but they’re less effective for those selling one-time purchase products, such as solar panels or cars.
A few tips:
Providing value is key with Email Newsletters
For our client Touch Tuina we offer educational content, treatment features, offers and a side of products available at the clinic. For 1st Option Locations we offer monthly updates showing new shoot locations great for producers to refer back to. If a customer feels like they’re just being sold to, it can be a major turnoff. However, if they gain valuable insights and connect with your business, they’re more likely to convert into a customer naturally.
Inbox fatigue is a real problem!
Try to keep your emails consistent but not too frequent, we’ve all had those retailers that send you five emails a day, eventually your customers will crack and hit that unsubscribe button. We find monthly or bi-monthly hits a sweet spot.
Be prepared
To send out a regular newsletter you must have enough content, that means a variety of engaging and interesting pieces, definitely something to consider before committing.
Make sure you’re brushed up on the GDPR regulations before sending out a newsletter, to collect email addresses you must have consent.
Creating engaging and successful email marketing campaigns can be a game-changer for your business, but it requires time, strategy and an understanding of your audience. If you’re looking to take your marketing to the next level we’re here to help, with years of experience for a range of businesses. Get in touch to find out more, or to email us directly, click here.
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