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What Social Media Marketing Platforms Does Your Business Need?

Social media marketing has multiple benefits – but which platforms are best for your business? Let us help you decide.

Relatable Marketing Campaigns of the month | September Brands

Relatable marketing is a strategy that focuses on creating content and experiences that feel familiar to audiences. The idea is

A photo of Anna Wintour, Vogue's Editor-in-chief of 37 years

Editorial Storytelling as a Brand Strategy is on the Rise

Editorial storytelling is becoming a core strategy; brands are no longer defined by image and identity alone. The way they

Three Brand Campaigns This Month That Mastered Sensory Marketing

This month, we noticed more brands adopting sensory marketing strategies in their campaigns, but with a unique twist. While it

a laptop open with schedule written on a calendar planner, stationary, tea and sweet treats surround it. This is set on a pastel pink table.

The Unhinged Social Media Era: What Makes Stand-Out Content in 2025?

The year is 2025. Instagram’s square grid is nowhere to be seen. Well, those well-curated feeds are no longer a

Why Rage-baiting is Rising as a Growth Strategy Among Content Creators?

Has something on the internet triggered you to the point that it evoked a strong sense of rage? Did you

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Two paint rollers on parquet flooring. One covered in green paint and one in cream. They show the ability to redesign better in Instagram with its latest update.

Insane Instagram updates this November!

This November, Instagram kept things simple with a few key updates to the feed and our profiles. This blog will take you through our top Instagram updates this November.

Question mark symbol drawn onto a foggy window with green poking through. Circular droplets of water are around the question mark. Asking the question, what makes viral content viral?

What makes viral content viral?

It’s a great question – what makes viral content viral? With video posts making up a large portion of the

Mini orange pumpkins stacked on top of each other.

Top 5 films to watch this spooky season!

As the trees turn beautiful shades of orange, autumn nears and scarfs come out one holiday comes to mind…Halloween. We

Cult British brand Burberry takes on the humble cuppa tea!

Is there anything more quintessentially British than a cup of English breakfast tea? Burberry is the latest brand using food in their marketing campaigns and not in the way you’d expect!

Scrabble tiles on a wooden clipboard set against a pink background. The tiles spell out 'any ideas?'. Asking the question if anyone has any ideas about why TikTok could become the new Google.

Is TikTok the new Google?

An exploration of TikTok’s ascent as a leading search engine and strategies for optimising your content for TikTok search engine optimisation.

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Social Media myths debunked!

In this blog, we’ll debunk five common myths about social media, helping you avoid common pitfalls based on misconceptions.

A cartoon explosion of pinks, blues and oranges against a purple background. The explosion of content creators.

Have you ever scrolled on your favourite social platform and wondered how your favourite content creators make a living by sharing their life online? Or why TikTok trends are now the backbone of modern marketing strategies? This blog will deep dive into the content creator boom and explore what the changes are happening to the digital marketing world as a result.

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