London Digital Marketing Agency, 1st Option Digital

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Is Mental Burnout Causing Your Creative Block?

Do you consider yourself a creative person? (Spoiler alert: We believe everyone is!) Whether you work in a creative field

Beyond Colours and Font… Does Your Brand Image Convey A Story?

While marketing campaigns require strategy and curated planning, trends usually pick up when the brands narrate an authentic story that captures emotions, making it go “viral”. With more and more brands hopping on marketing trends, these three brands…

A landscape collage of three images that showcases Rhode’s sensory marketing. The first image is a lip balm dripping from shimmered lips, the second image is the lip balm placed on an iced cinnamon bun placed on a white Gustaf Westman plate, and the last image is a woman in a fur coat eating that cinnamon bun.

Marketing Trends that Everyone Wants to Get Onboard With

Everything from experiential pop-up activations to viral cafes and the unmissable sensory marketing trends! While marketing trends change with the

The meme of the guy checking out a girl in front of his girlfriend but in Studio Ghibli style.

AI Image Generation, Fantastic Friend or Foe?

The internet is changing. With new technologies emerging daily it’s becoming harder to keep up, especially knowing friends and foes when it comes to AI… Especially AI image generation.

Bluesky vs X: The Battle for a Better Social Media Experience

Social media is constantly evolving, and two platforms are currently vying for the top spot: Bluesky vs X (formerly Twitter).

Choosing the Right Digital Marketing Agency

Do you think you might need some Digital Marketing? So, you’ve come to the point where you think it might

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118 118 mascots wearing their gimmick sports costumes, white t-shirts, and red sports booty shorts with white stripes.

Can you finish these famous British marketing slogans?

Every couple of years a company does marketing like no other, ingraining their slogan into our brains where it takes root forever. In this blog we’ll look at our personal top 5 ear wormed in slogans and their history and see if you can finish their slogan.

A screenshot of the 2024 Waitrose Christmas advert as the cast discovers who stole Christmas pudding. There are two children at the front in patterned clothing whilst the adults wear shades of deep navy and red.

Our top 3 Christmas adverts 2024

Over the last few years we’ve had some cracking adverts, from Aldi’s Kevin the Carrot to Sainsburys Christmas day football match in no man’s land back in 2014. We wanted to recap our top 3 2024 Christmas adverts, both heartwarming and silly.

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Instagram updates this October

This October we saw a couple of new exciting Instagram updates! This blog will take you through our top Instagram

Two paint rollers on parquet flooring. One covered in green paint and one in cream. They show the ability to redesign better in Instagram with its latest update.

Insane Instagram updates this November!

This November, Instagram kept things simple with a few key updates to the feed and our profiles. This blog will take you through our top Instagram updates this November.

Question mark symbol drawn onto a foggy window with green poking through. Circular droplets of water are around the question mark. Asking the question, what makes viral content viral?

What makes viral content viral?

It’s a great question – what makes viral content viral? With video posts making up a large portion of the

Mini orange pumpkins stacked on top of each other.

Top 5 films to watch this spooky season!

As the trees turn beautiful shades of orange, autumn nears and scarfs come out one holiday comes to mind…Halloween. We

Cult British brand Burberry takes on the humble cuppa tea!

Is there anything more quintessentially British than a cup of English breakfast tea? Burberry is the latest brand using food in their marketing campaigns and not in the way you’d expect!

Scrabble tiles on a wooden clipboard set against a pink background. The tiles spell out 'any ideas?'. Asking the question if anyone has any ideas about why TikTok could become the new Google.

Is TikTok the new Google?

An exploration of TikTok’s ascent as a leading search engine and strategies for optimising your content for TikTok search engine optimisation.

Hand held up, lit by neon pink and purple light against a navy gradient backdrop.

Social Media myths debunked!

In this blog, we’ll debunk five common myths about social media, helping you avoid common pitfalls based on misconceptions.

A cartoon explosion of pinks, blues and oranges against a purple background. The explosion of content creators.

The Content Creator boom!

Have you ever scrolled on your favourite social platform and wondered how your favourite content creators make a living by sharing their life online? Or why TikTok trends are now the backbone of modern marketing strategies? This blog will deep dive into the content creator boom and explore what the changes are happening to the digital marketing world as a result.

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1st Option Digital, Unit 11, Iron Bridge House, 3 Bridge Approach, Primrose Hill, London NW1 8BD

0207 284 2345

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