With 2024 rapidly coming to a close, we wanted to unveil our 2025 social media updates! Things are shifting in the world of social media and we want to be at the front of the change.
1. AI Driven Content Creation
Throughout 2024 we’ve seen AI tools rise in popularity across image and video posts, but 2025 will see AI fully utilised to create hyper-personalised, engaging content on a large scale. From unique visual assets to automated replies that carry an authentic voice, AI will make it easier than ever to connect with audiences.
2. Interactive, Immersive Experiences!
Augmented reality (AR) and VR are evolving at a record speed and brands are taking advantage! Using them to offer more interactive experiences to their audiences. We expect to see AR filters, virtual shopping and live events reach new levels. We expect Instagram to really facilitate these changes as they have already leaned into VR filter options.
3. Private Communities and Micro-Influencers
The need for authenticity and normality is still rife with online audiences. As audiences seek out these authentic connections we think private groups and niche influencers will become a top priority. Whether it’s through platforms like Discord or brands utilising Instagrams Close Friends, companies will increasingly turn to intimate spaces for community building.
What do you think is coming in 2025? Did we miss anything you’re excited or nervous about? Let us know!
