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Relatable Marketing Campaigns of the month | September Brands

Relatable marketing is a strategy that focuses on creating content and experiences that feel familiar to audiences. The idea is

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A photo of Anna Wintour, Vogue's Editor-in-chief of 37 years

Editorial Storytelling as a Brand Strategy is on the Rise

Editorial storytelling is becoming a core strategy; brands are no longer defined by image and identity alone. The way they

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a box of krispy kreme doughnuts besign a Crocs clog with doughnuts charms for a sensory marketing collab

Three Brand Campaigns This Month That Mastered Sensory Marketing

This month, we noticed more brands adopting sensory marketing strategies in their campaigns, but with a unique twist. While it

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a laptop open with schedule written on a calendar planner, stationary, tea and sweet treats surround it. This is set on a pastel pink table.

The Unhinged Social Media Era: What Makes Stand-Out Content in 2025?

The year is 2025. Instagram’s square grid is nowhere to be seen. Well, those well-curated feeds are no longer a

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Why Rage-baiting is Rising as a Growth Strategy Among Content Creators?

Has something on the internet triggered you to the point that it evoked a strong sense of rage? Did you

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A compilation of butter yellow things as a collage. It includes a mug, butter, lemons, and a woman in butter yellow jumper grooving to music

2025 Mid-year Trends: From Labubu Dolls to the AI Revolution!

It’s July already, and we’re halfway through 2025 (time flies!). We’ve seen countless trends come and go in fashion, tech

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Choosing the Right Digital Marketing Agency starts with having a good conversation

Choosing the Right Digital Marketing Agency

Do you think you might need some Digital Marketing? So, you’ve come to the point where you think it might

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Sending out regular newsletters is one of the best forms of marketing for any business. The newsletters we create for 1st Option Locations are graphics-led, showcasing the latest properties for hire as well as the social media highlights

Why Newsletters are an Important Marketing Tool

Anybody that’s in business or offering some kind of service is likely to have come to the realisation at one time or another that marketing to your prospective client base should be pretty high up on your list of things to do…

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1st Option Digital are responsible for all design and development work on the 1st Option Locations website. This site is continually updated and optimised and utilises the latest technologies

The Importance of having a good website

Pretty much every service we use, such as booking holidays, health and beauty appointments, watching TV, listening to music, social interaction and even buying cars, can all be done online…

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Whether for work or personal use, we’ve all experienced times when our social media posts didn’t get the engagement we expected. Whether you’re using TikTok, Instagram, Facebook, or another platform, there are strategies you can use to enhance your content and boost engagement

Content Ideas to Boost Engagement

Whether for work or personal use, we’ve all experienced times when our social media posts didn’t get the engagement we expected…

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Spending hours on social media can be overwhelming, so it’s important to set realistic time limits and to try to allocate specific times of the day for social media use

How to avoid ‘Social Media Burnout’

Do you spend hours tirelessly on social media, scrolling for the next new idea? Or perhaps the thought of being on social media strikes fear into your heart? Either way, here are some top tips to avoid the ever-so-frequent ‘social media burnout’.

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Bee & Lilly showing how dogs can have a wonderfully enriching effect on our lives, by making us laugh, causing us to take more exercise and generally being great companions

The benefits of bringing your dogs (pugs) to work…

Dogs can have a wonderfully enriching effect on our lives, by making us laugh, causing us to take more exercise and generally being great companions…

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The principle of the decoy effect is the art of taking advantage of human psychology to make prospective customers purchase the package that offers the best value for them while at the same time yielding the highest profits to your business

The Decoy Effect?

The principle of this is the art of taking advantage of human psychology to make prospective customers purchase the package that offers the best value for them while at the same time yielding the highest profits to your business…

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Most business owners will understand the concept of ‘speculating to accumulate’. It’s a long-established business principle that in order to generate more customers or sell more products, you will need to invest a certain amount of money in advertising or marketing so that potential customers not only know who you are and what you have to offer but are also encouraged to build the confidence to do business with yo

How Much Should You Spend to Acquire New Customers?

Most business owners will understand the concept of ‘speculating to accumulate’. It’s a long-established business principle that…

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Any business owner will know that having a website to showcase what your company does is an essential tool these days, not only in getting you noticed but if you sell products or services to showcase, and in some cases sell, those too

Is your Website working for your business?

Any business owner will know that having a website to showcase what your company does is an essential tool these days…

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