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About Us
Services
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Pricing
Blog
Contact

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Important Blog Posts Tat You Should Read

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What Social Media Marketing Platforms Does Your Business Need?

Social media marketing has multiple benefits – but which platforms are best for your business? Let us help you decide.

Relatable Marketing Campaigns of the month | September Brands

Relatable marketing is a strategy that focuses on creating content and experiences that feel familiar to audiences. The idea is

A photo of Anna Wintour, Vogue's Editor-in-chief of 37 years

Editorial Storytelling as a Brand Strategy is on the Rise

Editorial storytelling is becoming a core strategy; brands are no longer defined by image and identity alone. The way they

Three Brand Campaigns This Month That Mastered Sensory Marketing

This month, we noticed more brands adopting sensory marketing strategies in their campaigns, but with a unique twist. While it

a laptop open with schedule written on a calendar planner, stationary, tea and sweet treats surround it. This is set on a pastel pink table.

The Unhinged Social Media Era: What Makes Stand-Out Content in 2025?

The year is 2025. Instagram’s square grid is nowhere to be seen. Well, those well-curated feeds are no longer a

Why Rage-baiting is Rising as a Growth Strategy Among Content Creators?

Has something on the internet triggered you to the point that it evoked a strong sense of rage? Did you

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Relatable Marketing Campaigns of the month | September Brands

Relatable marketing is a strategy that focuses on creating content and experiences that feel familiar to audiences. The idea is

Editorial Storytelling as a Brand Strategy is on the Rise

Editorial storytelling is becoming a core strategy; brands are no longer defined by image and identity alone. The way they

The Unhinged Social Media Era: What Makes Stand-Out Content in 2025?

The year is 2025. Instagram’s square grid is nowhere to be seen. Well, those well-curated feeds are no longer a

How Gen Z is Challenging the Century-old Marketing Funnel

You know the good ol’ marketing funnel? The 100-year-old conventional method with four stages to market. Guess what, Gen Z has broken it…

a drawing of the outline of a head with butterflies around it

Is Mental Burnout Causing Your Creative Block?

Do you consider yourself a creative person? (Spoiler alert: We believe everyone is!) Whether you work in a creative field

A landscape collage of three images that showcases Rhode’s sensory marketing. The first image is a lip balm dripping from shimmered lips, the second image is the lip balm placed on an iced cinnamon bun placed on a white Gustaf Westman plate, and the last image is a woman in a fur coat eating that cinnamon bun.

Marketing Trends that Everyone Wants to Get Onboard With

Everything from experiential pop-up activations to viral cafes and the unmissable sensory marketing trends! While marketing trends change with the

Two paint rollers on parquet flooring. One covered in green paint and one in cream. They show the ability to redesign better in Instagram with its latest update.

Insane Instagram updates this November!

This November, Instagram kept things simple with a few key updates to the feed and our profiles. This blog will take you through our top Instagram updates this November.

Why Newsletters are an Important Marketing Tool

Anybody that’s in business or offering some kind of service is likely to have come to the realisation at one time or another that marketing to your prospective client base should be pretty high up on your list of things to do…

1st Option Digital are responsible for all design and development work on the 1st Option Locations website. This site is continually updated and optimised and utilises the latest technologies

The Importance of having a good website

Pretty much every service we use, such as booking holidays, health and beauty appointments, watching TV, listening to music, social interaction and even buying cars, can all be done online…

Content Ideas to Boost Engagement

Whether for work or personal use, we’ve all experienced times when our social media posts didn’t get the engagement we expected…

Social Media Posts

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