Have you ever scrolled on your favourite social platform and wondered how your favourite content creators make a living by sharing their life online? Or why TikTok trends are now the backbone of modern marketing strategies? This blog will deep dive into the content creator boom and explore what the changes are happening to the digital marketing world as a result.
It’s easy to get caught up watching your post likes increase without asking yourself ‘why is that happening’? You may naturally think the more likes
Have you ever seen a brand’s marketing campaign and thought… Wow?! We certainly have and we want to highlight some recent physical and digital marketing
This September we’ve had some key metric changes to Instagram, including a major new way of measuring engagement, an update to reels captions and improvements to getting your content to reach non followers.
This August we’ve had some key visual changes to Instagram, including a major grid update, an update to the carousel capabilities and improvements to insights.
Anybody that’s in business or offering some kind of service is likely to have come to the realisation at one time or another that marketing to your prospective client base should be pretty high up on your list of things to do…
Another month, another update, this month includes changes to the algorithm, direct messaging and audio.
Pretty much every service we use, such as booking holidays, health and beauty appointments, watching TV, listening to music, social interaction and even buying cars, can all be done online…
Staying up to date with the latest Instagram updates can feel like a full time job! So we’ve done the work for you, here are all of the key changes straight from the horse’s mouth…
Whether for work or personal use, we’ve all experienced times when our social media posts didn’t get the engagement we expected…
Do you spend hours tirelessly on social media, scrolling for the next new idea? Or perhaps the thought of being on social media strikes fear into your heart? Either way, here are some top tips to avoid the ever-so-frequent ‘social media burnout’.
At the offices of 1st Option Digital, people travel in every day from all over London and for some people, even from outside of London…
At 1st Option Digital we like to integrate our team into our clients’ businesses as much as possible, as our philosophy is always that the more we understand about what they do, the better we’ll be able to help them…
Most people probably think that naming a new business is a pretty easy and straight-forward thing to do. In reality though, it could be one of the most important decisions you will make as a business owner…
Dogs can have a wonderfully enriching effect on our lives, by making us laugh, causing us to take more exercise and generally being great companions…
The principle of this is the art of taking advantage of human psychology to make prospective customers purchase the package that offers the best value for them while at the same time yielding the highest profits to your business…
Most business owners will understand the concept of ‘speculating to accumulate’. It’s a long-established business principle that…
One of the great things about working with a variety of clients is having access to some great life advice! Touch Tuina have all kinds of remedies and treatments…
Any business owner will know that having a website to showcase what your company does is an essential tool these days…
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