London Digital Marketing Agency, 1st Option Digital
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Stuff that you might find interesting...

Welcome to the 1st Option Digital blog page, where you find industry updates, whimsical ramblings and lots of really useful stuff!

1st Option Digital Blog
Warm white sparkly firework exploding in a pitch black sky.

Our 2025 social media Updates!

With 2024 rapidly coming to a close, we wanted to unveil our 2025 social media predictions! Things are shifting in the world of social media and we want to be at the front of the change.

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12/16/2024
A screenshot of the 2024 Waitrose Christmas advert as the cast discovers who stole Christmas pudding. There are two children at the front in patterned clothing whilst the adults wear shades of deep navy and red.

Our top 3 Christmas adverts 2024

Over the last few years we’ve had some cracking adverts, from Aldi’s Kevin the Carrot to Sainsburys Christmas day football match in no man’s land back in 2014. We wanted to recap our top 3 2024 Christmas adverts, both heartwarming and silly.

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12/09/2024
A cartoon explosion of pinks, blues and oranges against a purple background. The explosion of content creators.

The Content Creator boom!

Have you ever scrolled on your favourite social platform and wondered how your favourite content creators make a living by sharing their life online? Or why TikTok trends are now the backbone of modern marketing strategies? This blog will deep dive into the content creator boom and explore what the changes are happening to the digital marketing world as a result.

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10/09/2024
Terracotta brick building on the Italian cliffside. Stairs lead up the back of the building to a runway for a fashion show.

Magic Marketing Campaigns

Have you ever seen brand’s marketing campaigns and thought… Wow – these are really magic marketing campaigns?! We certainly have and we want to highlight

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09/18/2024
Spending hours on social media can be overwhelming, so it’s important to set realistic time limits and to try to allocate specific times of the day for social media use

How to avoid ‘Social Media Burnout’

Do you spend hours tirelessly on social media, scrolling for the next new idea? Or perhaps the thought of being on social media strikes fear into your heart? Either way, here are some top tips to avoid the ever-so-frequent ‘social media burnout’.

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05/05/2024
At 1st Option Digital we like to integrate our team into our clients’ businesses as much as possible, as our philosophy is always that the more we understand about what they do. Here's Sophia sampling a Touch Tuina treatment!

Sophia’s Touch Tuina testimonial

At 1st Option Digital we like to integrate our team into our clients’ businesses as much as possible, as our philosophy is always that the more we understand about what they do, the better we’ll be able to help them…

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04/05/2024
Most people probably think that naming a new business is a pretty easy and straight-forward thing to do. In reality though, it could be one of the most important decisions you will make as a business owner.

What’s in a name?

Most people probably think that naming a new business is a pretty easy and straight-forward thing to do. In reality though, it could be one of the most important decisions you will make as a business owner…

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03/21/2024
The principle of the decoy effect is the art of taking advantage of human psychology to make prospective customers purchase the package that offers the best value for them while at the same time yielding the highest profits to your business

The Decoy Effect?

The principle of this is the art of taking advantage of human psychology to make prospective customers purchase the package that offers the best value for them while at the same time yielding the highest profits to your business…

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02/21/2024

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