Our 2025 Social Media Predictions!
With 2024 rapidly coming to a close, we wanted to unveil our 2025 social media predictions! Things are shifting in the world of social media and we want to be at the front of the change.
12/16/2024
Stuff that you might find interesting...
Can you finish these famous British marketing slogans?
Every couple of years a company does marketing like no other, ingraining their slogan into our brains where it takes root forever. In this blog we’ll look at our personal top 5 ear wormed in slogans and their history and see if you can finish their slogan.
12/12/2024
Our Top 3 Christmas Adverts 2024
Over the last few years we’ve had some cracking adverts, from Aldi’s Kevin the Carrot to Sainsburys Christmas day football match in no man’s land back in 2014. We wanted to recap our top 3 2024 Christmas adverts, both heartwarming and silly.
12/09/2024
Instagram Updates this October
This October we saw a couple of new exciting Instagram updates! This blog will take you through our top Instagram updates this October. Best Practise
11/01/2024
Instagram updates this November
This November, Instagram kept things simple with a few key updates to the feed and our profiles. This blog will take you through our top Instagram updates this November.
11/01/2024
What makes viral content viral?
With video content making up a large portion of the daily media we consume, viral content has become a central pillar of the content we
10/30/2024
Top 5 films to watch this spooky season!
As the trees turn beautiful shades of orange, autumn nears and scarfs come out one holiday comes to mind…Halloween. We all prepare for spooky season
10/29/2024
Burberry’s tea campaign!
Is there anything more quintessentially British than a cup of English breakfast tea? Burberry is the latest brand using food in their marketing campaigns and not in the way you’d expect!
10/23/2024
Is TikTok the new Google?
An exploration of TikTok’s ascent as a leading search engine and strategies for optimising your content for TikTok search engine optimisation.
10/21/2024
Social Media myths debunked!
In this blog, we’ll debunk five common myths about social media, helping you avoid common pitfalls based on misconceptions.
10/16/2024
The Content Creator Boom!
Have you ever scrolled on your favourite social platform and wondered how your favourite content creators make a living by sharing their life online? Or why TikTok trends are now the backbone of modern marketing strategies? This blog will deep dive into the content creator boom and explore what the changes are happening to the digital marketing world as a result.
10/09/2024
Where Are Your Likes Coming From?
It’s easy to get caught up watching your post likes increase without asking yourself ‘why is that happening’? You may naturally think the more likes
09/24/2024
Magic Marketing Campaigns
Have you ever seen a brand’s marketing campaign and thought… Wow?! We certainly have and we want to highlight some recent physical and digital marketing
09/18/2024
Instagram updates you need to know: September!
This September we’ve had some key metric changes to Instagram, including a major new way of measuring engagement, an update to reels captions and improvements to getting your content to reach non followers.
09/01/2024
Instagram updates you need to know: August!
This August we’ve had some key visual changes to Instagram, including a major grid update, an update to the carousel capabilities and improvements to insights.
08/01/2024
Why Newsletters are an Important Marketing Tool
Anybody that’s in business or offering some kind of service is likely to have come to the realisation at one time or another that marketing to your prospective client base should be pretty high up on your list of things to do…
07/20/2024
Instagram updates you need to know: July!
Another month, another update, this month includes changes to the algorithm, direct messaging and audio.
07/01/2024
The Importance of having a good website
Pretty much every service we use, such as booking holidays, health and beauty appointments, watching TV, listening to music, social interaction and even buying cars, can all be done online…
06/21/2024
Instagram updates you need to know: June!
Staying up to date with the latest Instagram updates can feel like a full time job! So we’ve done the work for you, here are all of the key changes straight from the horse’s mouth…
06/01/2024
Content Ideas to Boost Engagement
Whether for work or personal use, we’ve all experienced times when our social media posts didn’t get the engagement we expected…
05/21/2024
How to avoid ‘Social Media Burnout’
Do you spend hours tirelessly on social media, scrolling for the next new idea? Or perhaps the thought of being on social media strikes fear into your heart? Either way, here are some top tips to avoid the ever-so-frequent ‘social media burnout’.
05/05/2024
What’s The Best Way To Travel To Work?
At the offices of 1st Option Digital, people travel in every day from all over London and for some people, even from outside of London…
04/22/2024
Sophia’s Touch Tuina testimonial
At 1st Option Digital we like to integrate our team into our clients’ businesses as much as possible, as our philosophy is always that the more we understand about what they do, the better we’ll be able to help them…
04/05/2024
What’s in a name?
Most people probably think that naming a new business is a pretty easy and straight-forward thing to do. In reality though, it could be one of the most important decisions you will make as a business owner…
03/21/2024
The benefits of bringing your dogs (pugs) to work…
Dogs can have a wonderfully enriching effect on our lives, by making us laugh, causing us to take more exercise and generally being great companions…
03/10/2024
The Decoy Effect?
The principle of this is the art of taking advantage of human psychology to make prospective customers purchase the package that offers the best value for them while at the same time yielding the highest profits to your business…
02/21/2024
How Much Should You Spend to Acquire New Customers?
Most business owners will understand the concept of ‘speculating to accumulate’. It’s a long-established business principle that…
02/02/2024
Touch Tuina’s Tips for Cough, Cold & Flu Prevention!
One of the great things about working with a variety of clients is having access to some great life advice! Touch Tuina have all kinds of remedies and treatments…
01/21/2024
Is your Website working for your business?
Any business owner will know that having a website to showcase what your company does is an essential tool these days…
01/09/2024